MAKE IT! CREATIVITY KITS

Concept, Product Development, Packaging Design, In-store Graphics & Merchandising Strategy

Curated from Make Meaning's most popular activities, Make It! Creativity Kits are pre-themed sets of materials and supplies for makers to create their own projects either in store or at home. With the DIY trend on the rise, Make It! Creativity Kits were developed in response to the overwhelming demand for an at-home or giftable version of the Make Meaning experience.

PACKAGING DESIGN & PRODUCT DEVELOPMENT

Packaging reflects the aesthetic of the Make Meaning store environment. Each type of kit has at least four color sets or themes such as neon or sweet treats. Each Make It! Creativity Kit is designed to be easily completed in store or at home while maintaining the highly specialized Make Meaning experience.

in-store Visual merchandising

The in-store merchandising led with tactile samples, clean wayfinding graphics and inspiring imagery of the products, as to not have a large wall of boxes.  Guest feedback on each type of assortment helped to further refine models for future locations.

MARKETING

The launch for Make It! Creativity Kits featured an integrated campaign focusing around social media and in-store signage. It launched with an instagram contest inspiring makers to post their creations on their social media pages, which boosted the brand's visibility. Make It! Creativity Kits launched on Amazon shortly after, reaching an otherwise untapped market for Make Meaning.